Honeycomb Hideoutĭuring the 1970s and 1980s, television commercials featured visitors to a children's clubhouse called the Honeycomb Hideout. The cereal's jingle was borrowed from the song "Honeycomb", a 1957 hit for Jimmie Rodgers. Originally, the animated Honeycomb Kid (a cowboy) was the cereal's mascot. Post registered calls of complaints from Honeycomb fans after the change. Aficionados of Honeycomb cerealreadily tasted the difference.
This tripled the fiber content (from originally 1g to 3g per serving) and put the cereal in Kraft's Sensible Solution program. Recently, Bran Blend, defined as whole grain corn flour and corn bran, was added to the ingredient list. Vitamins & minerals: niacinamide (B vitamin), reduced iron, zinc oxide (source of zinc), Vitamin B 6, Vitamin A palmitate, riboflavin (Vitamin B 2), thiamin mononitrate (Vitamin B 1), folic acid (B vitamin), Vitamin B 12, Vitamin D The product's ingredients are listed as:corn flour and bran blend (corn flour, whole grain corn flour, corn bran), sugar, whole grain oat flour, honey, salt, yellow 5, BHT added to packaging material to preserve product freshness. A new variety called Cinna-Graham Honeycomb, adds cinnamon flavor to the cereal. Three variations have been marketed, Strawberry Blasted Honeycomb, which added strawberry flavoring, and Chocolate Honeycomb, with chocolate flavoring in the pieces. The new "Improved Taste" cereal was not as tasteful as the original version to most people who grew up with it. The letter accompanied, in many instances, a complimentary box of the reworked Honeycomb. This change, although tested by Post beforehand to positive reviews, received mainly negative reviews from consumers.įollowing this public response, in March 2007, Kraft Foods (then-owner of Post Cereals) introduced a new "Improved Taste" version of the cereal that, the company claimed, would improve "the cereal's taste, texture and appearance while incorporating key nutritional benefits to the product." This was set forth in a letter that was sent to many consumers who complained to Kraft in the early months of 2007. At the end of 2006, Post changed the formula for this popular cereal to improve its health content.
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